Customer magazines
A television advert may last as little as 30 seconds
A customer magazine may be read for 25 to 40 minutes
Talk to your customers
It is a fact that customer magazines help a brand develop. Don’t just take our word for it – witness the increase in supermarket titles, from Waitrose to Asda. They know print is one of the best ways to appeal to their customers, and to get their message across.
Case study: aurora magazine
PPA Scotland 2011 Award-winner: Best Customer Magazine
Aurora is the quarterly customer magazine for Highlands & Islands Airports, who operate 11 locations from Campbeltown to Shetland. With Inverness airport now a true international hub, the magazine is an important tool for HIAL, providing passengers with information on new destinations, charter holidays and news on HIAL. Content is aimed at a diverse audience – business travellers, locals and tourists all use the airports, which have seen a 15% increase in passenger numbers from 2010. Adopting a compact format, to appeal to passengers, CMYK provide all editorial content and design, while selling advertising too.