I was explaining our Scotland Outdoors subscriber cover to someone recently, and they had never even heard of the concept. In a nutshell, we design a retail cover, with barcode, cover lines and eye-catching cover image to help us stand out on the crowded newsstand. For our loyal subscribers, however, we choose an alternative image

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The latest retail outlet to get into print is High Street behemoth, Top Shop, with this quality free magazine that allows you to buy and see additional content by scanning pages with their own app (see because magazine). I guess Redwood were one of the pioneers of this ‘magalogue’ publishing over 25 years ago when

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